![]() ![]() Take the company's app, which very quietly has been adding new features.īoth Royal Caribbean and Celebrity use the same nearly identical apps with slightly different skins. The challenge for the parent is deciding how much the two brands will integrate and in which areas they will remain independent. Related: 2 iconic Las Vegas Strip resort casinos enter their last days And having one overall corporate management team prevents inefficiencies, like the two brands both spending resources solving the same problems. Having distinct management teams at the cruise lines enables each to operate in the way that best serves its customers. But each cruise line has its own leadership: Michael Bayley leads the Royal Caribbean brand and Laura Hodges Bethge helms Celebrity. Royal Caribbean and Celebrity Cruises both fall under the same corporate banner, led by CEO Jason Liberty. ![]() This move heavily suggests that the cruise company has plans to merge its Celebrity and Royal Caribbean casino loyalty programs but needs more time make it happen. ![]() That means that existing members will hold onto their current tiers for seven more months as the year normally ends at midnight on Dec. Royal Caribbean's Celebrity brand sent out an email that it would be extending the casino year for its Blue Chip casino through July 31, 2024. ![]()
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